Gender Element in Wonderstruck Perfume Advertisement
Usually when we look at perfume
advertisement for men, we will be presented with the figure of man attracting
girl attention with the use of perfume as if a man can get girls’ attention
easily just using the perfume. By contrast, the same thing will not occur in
perfume advertisement for women. Why was
that thing happened? The gender element is more prominent in this thing. The
advertiser use gender element in perfume advertisement actually not far from
gender understanding in society where men is superior than women, so that the
advertiser cannot use the figure of woman attracting men attention in women
perfume advertisement. The advertiser only use the figure of beautiful woman in
women perfume advertisement based on the understanding. Take a look for
Wonderstruck perfume advertisement, the advertiser use Taylor Swift as the
model of perfume. The theme of advertisement is “the beginning of something
magical” with the background of nature and the outfit of model as a princess is
match with gender understanding in society.
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